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Let’s talk food & beverage.
Reach out and one of our team will get back to you to arrange a call to chat more about how we can help you.
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Let’s talk food & beverage.
Reach out and one of our team will get back to you to arrange a call to chat more about how we can help you.
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What we do — Concept & Brand Development
We don’t just build restaurants, we shape F&B legacies.
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What we do — Concept & Brand Development
We don’t just build restaurants, we shape F&B legacies.
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What we do.
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No copy and paste concepts.
No moodboard-first thinking.
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(For hotels that know) Ordinary is no longer enough.
Lets build hotel F&B worth talking about.
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Eget elementum eu sit nibh diam. Ultricies egestas in fermentum tincidunt dignissim auctor in nam. Leo fermentum tellus vel vitae massa feugiat.
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(For hotels that know) Ordinary is no longer enough.
We create restaurants, bars and social spaces with a clear reason to exist.
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Need a hotel restaurant that actually works? A concept worth scaling? A guest experience people come back for? We go where the problem is. We fix what's holding you back. Built for hospitality. Designed to deliver.
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Fill out the form and one of our team will be in touch. Or alternatively if you would prefer to book a call, you can do this by email or by video call using the links below.
Auden is an F&B agency aimed at making hotel F&B great again. London is our home, but our experience and network are global and with projects in Europe, the Middle East and the US, we are well-placed to help you achieve your goals.
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A strong hotel F&B concept should know exactly what job it is there to do.
Is it there to attract the local market? Give the hotel evening energy? Improve breakfast? Create a reason to visit beyond the room? Support a lifestyle position? Make better use of a tired space? Build a social heart for the hotel?
We help hotel owners, developers, brands and operators develop concepts that connect the big idea with the details guests actually notice. The story. The menu. The service. The rituals. The tone. The spatial thinking. The design direction. The launch plan.
Creating hotel food & beverage people talk about.
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A strong hotel F&B concept should know exactly what job it is there to do.
Is it there to attract the local market? Give the hotel evening energy? Improve breakfast? Create a reason to visit beyond the room? Support a lifestyle position? Make better use of a tired space? Build a social heart for the hotel?
We help hotel owners, developers, brands and operators develop concepts that connect the big idea with the details guests actually notice. The story. The menu. The service. The rituals. The tone. The spatial thinking. The design direction. The launch plan.
Creating hotel food & beverage people talk about.
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A strong hotel F&B concept should know exactly what job it is there to do.
Is it there to attract the local market? Give the hotel evening energy? Improve breakfast? Create a reason to visit beyond the room? Support a lifestyle position? Make better use of a tired space? Build a social heart for the hotel?
We help hotel owners, developers, brands and operators develop concepts that connect the big idea with the details guests actually notice. The story. The menu. The service. The rituals. The tone. The spatial thinking. The design direction. The launch plan.
Creating hotel food & beverage people talk about.
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Bal Mahey | Operations Director
Bal looks at operations differently, not just how something works once, but how it works every day, across teams, sites and service moments. With senior leadership experience at McDonald’s, Subway and Shake Shack, he understands what it takes to make food, service and experience consistent without losing quality.
His thinking helps turn strong ideas into stronger operations. Recipes that can scale. Service that can be trained. Guest experiences that can be repeated. Processes that support the team instead of slowing them down.
Hospitality obsession.
Systems and processes that make the shift easier, not harder.
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Concept development is the shiny bit. Everyone enjoys the name, the look, the story and the moodboard. But that is not where the work ends.
A great hotel F&B concept has to survive first service, first Saturday night, first team briefing, first menu change and first quiet Tuesday. It needs to make sense to the guest, the team and the business.
That is why our concepts are built with operations in mind from the start. We think about team flow, menu delivery, guest behaviour, service rhythm, commercial targets and what it will actually take to make the idea work every day.
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Concept development is the shiny bit. Everyone enjoys the name, the look, the story and the moodboard. But that is not where the work ends.
A great hotel F&B concept has to survive first service, first Saturday night, first team briefing, first menu change and first quiet Tuesday. It needs to make sense to the guest, the team and the business.
That is why our concepts are built with operations in mind from the start. We think about team flow, menu delivery, guest behaviour, service rhythm, commercial targets and what it will actually take to make the idea work every day.
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Helping hoteliers to think differently about their food & beverage operations.
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Hit play on our podcast.
Helping hoteliers to think differently about their food & beverage operations.
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Hit play on our podcast.
Helping hoteliers to think differently about their food & beverage operations.
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Need more info?
FAQs
Can’t find the answer you’re looking for? Reach out to our customer support team.
What’s the best thing about Switzerland?
I don't know, but the flag is a big plus. Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cupiditate laboriosam fugiat.
How do you make holy water?
I don't know, but the flag is a big plus. Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cupiditate laboriosam fugiat.
What do you call someone with no body and no nose?
I don't know, but the flag is a big plus. Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cupiditate laboriosam fugiat.
Why do you never see elephants hiding in trees?
I don't know, but the flag is a big plus. Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cupiditate laboriosam fugiat.
Why can’t you hear a pterodactyl go to the bathroom?
I don't know, but the flag is a big plus. Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cupiditate laboriosam fugiat.
Why did the invisible man turn down the job offer?
I don't know, but the flag is a big plus. Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cupiditate laboriosam fugiat.
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Need more info?
FAQs
Can’t find the answer you’re looking for? Reach out to our customer support team.
What’s the best thing about Switzerland?
I don't know, but the flag is a big plus. Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cupiditate laboriosam fugiat.
How do you make holy water?
I don't know, but the flag is a big plus. Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cupiditate laboriosam fugiat.
What do you call someone with no body and no nose?
I don't know, but the flag is a big plus. Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cupiditate laboriosam fugiat.
Why do you never see elephants hiding in trees?
I don't know, but the flag is a big plus. Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cupiditate laboriosam fugiat.
Why can’t you hear a pterodactyl go to the bathroom?
I don't know, but the flag is a big plus. Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cupiditate laboriosam fugiat.
Why did the invisible man turn down the job offer?
I don't know, but the flag is a big plus. Lorem ipsum dolor sit amet consectetur adipisicing elit. Quas cupiditate laboriosam fugiat.
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See our work.
Related work.
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Concepts that come to life.
We help hotel owners, developers, brands and operators develop concepts that connect the big idea with the details guests actually notice. The story. The menu. The service. The rituals. The tone. The spatial thinking. The design direction. The launch plan.
Video (Dark)
Press play.
Concepts that come to life.
We help hotel owners, developers, brands and operators develop concepts that connect the big idea with the details guests actually notice. The story. The menu. The service. The rituals. The tone. The spatial thinking. The design direction. The launch plan.
Video (Light)
Press play.
Concepts that come to life.
We help hotel owners, developers, brands and operators develop concepts that connect the big idea with the details guests actually notice. The story. The menu. The service. The rituals. The tone. The spatial thinking. The design direction. The launch plan.
Video (Dark)
Press play.
Concepts that come to life.
We help hotel owners, developers, brands and operators develop concepts that connect the big idea with the details guests actually notice. The story. The menu. The service. The rituals. The tone. The spatial thinking. The design direction. The launch plan.
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What’s inside the work?
Concept & brand creation.
Every project is different, but our concept and brand creation work can include:
01
Concept strategy
02
Brand narrative
03
Naming and identity direction
04
Brand DNA
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What’s inside the work?
Concept & brand creation.
Every project is different, but our concept and brand creation work can include:
01
Concept strategy
We define the role, audience and commercial purpose of the concept.
02
Brand narrative
We create the story behind the restaurant, bar, café or social space.
03
Naming and identity direction
We shape names, creative routes and early identity thinking.
04
Brand DNA
We define the role, audience and commercial purpose of the concept.
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Ethan Mahey
Content Producer - Video
Ethan Mahey
Content Producer - Video
Ethan Mahey
Content Producer - Video
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Ethan Mahey
Content Producer - Video
Ethan Mahey
Content Producer - Video
Ethan Mahey
Content Producer - Video