Hotel F&B 2025 Report: What the Data Means for Your Hotel Strategy
Food and beverage remains one of the biggest opportunities, and biggest challenges, for hotels in 2025.
From breakfast pressures to rising costs, from changing guest habits to the role of outsourcing, our Hotel F&B 2025 Report reveals how the landscape is shifting.
Launched at the Independent Hotel Show in London on the 7th November 2025, the report combines exclusive data with sharp commentary from our team. But more than just trends, it asks the question every hotelier should be asking: what does this mean for my business?
At Auden Hospitality, that’s the work we do every day. We help operators cut through the noise and turn insights into action. Whether it’s rethinking your breakfast strategy, building a new restaurant concept, or optimising profitability, our role is simple: To make your hotel F&B work harder.
What the Report Shows.
Breakfast is under pressure. Rising costs and changing guest habits are challenging the traditional buffet model. Hotels need to adapt faster to avoid losing relevance—and revenue.
Labour costs remain a headache. Efficiency and design thinking are now just as important as service standards when it comes to keeping teams motivated and profitable.
Guests want more than function. From all-day dining to micro-niche experiences, guests are looking for storytelling, local connections, and moments of fun that shift F&B from transactional to memorable.
Why This Matters for Hoteliers.
The report makes one thing clear: the old F&B playbook no longer works. Simply offering three meals a day is not enough. Guests are demanding flexibility, personalisation, and value. Owners are demanding stronger returns. And operators are stuck in the middle, often with outdated structures and agreements.
This is where hospitality consultants like Auden come in. We don’t just analyse the numbers, we reframe the opportunity. Our expertise lies in turning your F&B spaces into performance drivers, with clear strategies that balance profitability, guest experience, and long-term positioning.
How Auden Helps.
Hotel Food and Beverage Strategy: From market research to F&B positioning, we align your food & beverage venues with your brand and financial goals.
Concept Development: We create distinctive, story-led brands that stand out in competitive markets built on global experience.
Operational Excellence: We build toolkits, SOPs, and playbooks that give teams clarity and confidence and use these during our pre-opening projects to ensure long-term success.
Ready to Rethink Your F&B?
The Hotel F&B 2025 Report is designed to spark conversation. But if you want to move beyond conversation into action, we’d love to talk.
Download the full report here, and explore how we can help your hotel turn data into decisions and decisions into stronger returns.
And Finally…
Join us for a deep dive into the Food & Beverage Report 2025, featuring Michael Grove (CEO, HotStats) and Scot Turner (Founder, Auden Hospitality), moderated by Thomas Finn (Founder, Edwards & Finn).
What you’ll learn:
The truth behind hotel F&B profitability in 2025
UK vs US performance benchmarks and cost comparisons
How labour costs continue to impact margins
Why breakfast may be your most profitable meal
How guest preferences are reshaping menus and service models
Using data to drive smarter, more profitable F&B strategies